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McDonald’s Turns Their App Icon Into a Promotional Idea and Wins case.digital Awards in September

The Top 3 of September 2017:
1. McDonald’s ‘The Promoticon’ by TBWA\RAAD (UAE)
2. adidas ‘Green Light Run’ by TBWA HAKUHODO (Japan)
3. Selmark ‘Undercover Advisors’ by Grey (Spain)

   
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The Wild Detectives Turn Clickbaits to Litbaits and Become case.digital’s Favorite in August

The Top 3 of August 2017:
1. The Wild Detectives’ ‘Litbaits’ by Dieste (USA)
2. ABC-MART Korea’s ‘Shoes: Impossible’ by TBWA Korea (South Korea)
3. Electric Castle’s ‘Unofficial Partners’ by Golin (Romania)

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Ripley Taps into Real-Time Fashion Trends and Wins The Best of Global Digital Marketing Awards in May

The Top 3 of May 2017:
1. Ripley’s ‘Real-time Fashion Trends’ by McCann Lima (Peru)
2. Nokian Tyres’ ‘SnapSkan’ by Futurice & SEK (Finland)
3. Visit Norway’s ‘Sheep with a View’ by MR.H (Norway & UK)

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Loto Libanais Skips Friday 13th and Wins The Best of Global Digital Marketing Awards in April

The Top 3 of April 2017:
1. Loto Libanais ‘Skip Friday 13’ by Impact BBDO Dubai & OMD Beirut
2. Orange ‘The Hammam Fighter’ by FP7/TUN Tunisia
3. Lyrical School’s ‘Native Mobile Music Video’ by TBWA\HAKUHODO

Public service

Finland Emojis by Ministry for Foreign Affairs of Finland

The Ministry for Foreign Affairs have taken extensive efforts to showcase Finland as a beautiful Nordic destination. Apart from the picturesque landscapes and Santa, Finland has a lot to offer in terms of digital infrastructure and modern living conditions. And when it comes to the people, Finns are an outrageously cool bunch. But how do you convince the global audience that Finland is so much more than Santa and Nokia?

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Breathe Right’s Sleepwise App Wins The Best of Global Digital Marketing Awards in March

The Top 3 of March 2017:
1. Breathe Right ‘SleepWise’ by Grey Canada (Canada)
2. Norsk Tipping ‘Valuta-Lotto’ by McCann (Norway)
3. Volvo Cars ‘Say Hello to Volvo V’ by JCP Ignite (Norway)

Automotive

Volvo XC90 Virtual Launch

Driven by the insight that 80% of car buyers now shop online, Volvo was planning a global transformation for its product range and overall marketing strategy. When launching the new model XC90, they decided to use the Oculus Rift technology and create a virtual launch for a virtual car.

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Services

Falck’s Cause for Alarm: Predicting When the Burglars Will Break in to Your House

Falck offers home security to Danish households. For a while, consumers had been bombarded by short term sales campaigns. Falck decided to take a more long-lasting approach and created a data-enriched online tool, which allowed users to take a closer look at the state of security in their neighborhood.

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Healthcare / Pharma

Public Health England’s World’s First Sugar Accumulator

The average Briton consumes 175 cubes of sugar each week, often unwittingly. High sugar consumption is the leading cause of weight gain and its associated clinical issues, so Public Health England wanted to do something about it. They partnered with MEC and mysupermarket.co.uk to build the world’s first Sugar Accumulator – an online tool helping people to reduce their sugar intake by intervening at the point of purchase.

FMCG

Misfits Dog GIF Party Maker: Launching Dog Food Brand with a Low Budget

Pet food brand Misfits launched a new line of dog treats in Canada. They needed to come up with a creative campaign that will make a splash, using a modest budget - so they created an interactive Dog Gif Party Maker, which let visitors create their own dog dance party using cute dog gifs.

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