Healthcare / Pharma

Public Health England’s World’s First Sugar Accumulator

The average Briton consumes 175 cubes of sugar each week, often unwittingly. High sugar consumption is the leading cause of weight gain and its associated clinical issues, so Public Health England wanted to do something about it. They partnered with MEC and mysupermarket.co.uk to build the world’s first Sugar Accumulator – an online tool helping people to reduce their sugar intake by intervening at the point of purchase.

   
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FMCG

Snickers’ Hungry Slip-Ups

One of the world’s most popular chocolate bars doesn’t need any further introduction in the Western world. But Hong Kong proved to be quite of a tough cookie for Snickers. Other brands were massively outspending their budget and in a category where staying on top of mind means everything, they needed to act fast. The result was a powerfully simple campaign where public figure slip-ups were turned into outdoor posters.

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FMCG

Mars Petcare’s ‘Pedigree Found’: Real-Time Lost Dog Campaign & App

The fear of losing your dog is universal to all dog owners. Pedigree knew that if a dog goes missing, every second counts. So they decided to help dog owners and together with Google created ‘Found’ – a mobile app to help find lost dogs in real-time.

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Public service

Taxi Stockholm’s ‘Taxi Trails’

People visiting Stockholm often end up on the common tourist trails. Taxi Stockholm wanted to help tourists discover the real Stockholm, the real places Stockholmers visit. Every year Taxi Stockholm makes more than 8 million trips in Stockholm, all of which are tracked with GPS. By taking all the statistics and placing it on Google maps, they created an entirely new type of interactive tourist guide.

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Public service

Finland Emojis by Ministry for Foreign Affairs of Finland

The Ministry for Foreign Affairs have taken extensive efforts to showcase Finland as a beautiful Nordic destination. Apart from the picturesque landscapes and Santa, Finland has a lot to offer in terms of digital infrastructure and modern living conditions. And when it comes to the people, Finns are an outrageously cool bunch. But how do you convince the global audience that Finland is so much more than Santa and Nokia?

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Food

McDonald’s Romania’s #MecSaysHiToJunimea

In 2015 McDonald's Romania had to face and interesting challenge - a Facebook group called Junimea. A bunch of millennials came together on a secret Facebook group and in the hopes of creating entertaining content, went on to troll the hell out of big brands on social media. Sounds like a PR disaster, right? Not for McDonald’s who realized that this is their chance to seize the moment and engage with a truly prospective audience.

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Automotive

Volvo XC90 Virtual Launch

Driven by the insight that 80% of car buyers now shop online, Volvo was planning a global transformation for its product range and overall marketing strategy. When launching the new model XC90, they decided to use the Oculus Rift technology and create a virtual launch for a virtual car.

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Services

Falck’s Cause for Alarm: Predicting When the Burglars Will Break in to Your House

Falck offers home security to Danish households. For a while, consumers had been bombarded by short term sales campaigns. Falck decided to take a more long-lasting approach and created a data-enriched online tool, which allowed users to take a closer look at the state of security in their neighborhood.

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FMCG

Durex’ ‘Rocco Siffredi’s Vow of Chastity’

You would think that the World Cup and sex go great together. It’s a celebration of love, love for sports and love for people. However, statistics have proven the opposite. Sexual activity is reduced by 40% during the World Cup. Durex wanted to change that and bring attention back to sex and at the same time, express its support for the national team in a fun and quirky way.

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FMCG

Misfits Dog GIF Party Maker: Launching Dog Food Brand with a Low Budget

Pet food brand Misfits launched a new line of dog treats in Canada. They needed to come up with a creative campaign that will make a splash, using a modest budget - so they created an interactive Dog Gif Party Maker, which let visitors create their own dog dance party using cute dog gifs.

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