The average Briton consumes 175 cubes of sugar each week, often unwittingly. High sugar consumption is the leading cause of weight gain and its associated clinical issues, so Public Health England wanted to do something about it. They partnered with MEC and mysupermarket.co.uk to build the world’s first Sugar Accumulator – an online tool helping people to reduce their sugar intake by intervening at the point of purchase.
Bonnington’s Irish Moss decided to outsmart (or rather out-target) its competitors by developing a one-of-a-kind Flu Tracker. They analysed heaps of data on flu trends and weather conditions. They connected their trade desk with a trigger point to ensure all resources were invested as soon as influenza began to peak by region. As a result, the tracker allowed the brand to target people who were most likely to be sick or at a risk of becoming sick.
Parents in Hong Kong would like to see their children as “global citizens” and show them the world. The best way to learn about the world is travelling, but this can, as we all know, be expensive! Wyeth Nutrition decided to help HK parents by creating a useful, educational app called ‘See the World at Home’.