Driven by the insight that 80% of car buyers now shop online, Volvo was planning a global transformation for its product range and overall marketing strategy. When launching the new model XC90, they decided to use the Oculus Rift technology and create a virtual launch for a virtual car.
In late 2014, Lexus was ready to introduce its first compact crossover into the US market and wanted to go beyond its competitors’ claims of just simple utility. They recognized the importance of hyper-targeting their potential customers, and, created over 1000 thirty-second unique clips.
In 2014 Porsche launched a completely new SUV, the Porsche Macan. Porsche wanted to find a disruptive way to introduce the Macan and created a campaign that was based on the blind trade idea: do you dare to trade your car for ANY Porsche? (knowing that Porsche also makes bicycles?)
The Toyota RAV4 is a sport utility vehicle, ideal car for the adventurous: bikers, hikers, etc. As the typical RAV4 owner is spending most of his time outdoors it seemed pointless to rely on the online website. That's why they decided to to bring the website to the outdoors.
Volvo Trucks is a global truck brand based in Sweden, owned by Volvo Group which is the world’s second largest manufacturer of heavy-duty trucks. Of course, Volvo Trucks is very much a B2B brand; some might say this sector rarely produces highly creative campaigns, but not in this case!
In order to celebrate its anniversary in South Africa in 2012, Volkswagen launched a Facebook game which challenged users to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed Street Quest gaming interface.