Yaskawa Electric Corporation is one of the driving forces behind Japan’s robotics industry. For their 100th anniversary, they wanted to turn inwards and motivate their existing employees as well as attract some fresh blood. The idea was to impress everyone with Yaskawa’s outstanding technology, so they decided to conduct an ultimate man VS robot stand-off.
Small towns or districts might not offer the biggest market, but even a small community is likely to be missing some type of business from its infrastructure. KBC found these gaps, marked them and made it easier for entrepreneurs to meet real demand by starting a successful new business, in the right place.
Volvo Trucks is a global truck brand based in Sweden, owned by Volvo Group which is the world’s second largest manufacturer of heavy-duty trucks. Of course, Volvo Trucks is very much a B2B brand; some might say this sector rarely produces highly creative campaigns, but not in this case!
Here is a fascinating case study from a highly specialised, little understood industry which nevertheless has important lessons for marketers in other vertical sectors. A great B2B marketing project by London-based sports data company called Opta Sports.
Tired of using traditional marketing tools Adobe wanted to create a B2B campaign with a touch of consumer awareness mixed into it. By replacing boring posters at bus stops with fun real-time photoshopping experience they managed to make something that went viral very quickly.
Read the story of how Singapore Economic Development Board used coffee and a piece of technological innovation to showcase Singapore as an innovative and useful place to build business connections.