Financial services
If Insurance ‘Slow Down GPS’
If Insurance wanted raise awareness about the increasing number of traffic accidents happening to children, ultimately offer a solution to the problem and consequently, increase the engagement and the brand liking for the brand. Their solution was a voice navigation app called Slow Down GPS. But it was not an ordinary GPS app – whenever the user reaches a child-dense area the navigation voice switches to a child’s voice.
Royal Bank of Scotland’s ‘Get Cash’: an unbelievably high utility
RBS’s marketing strategy promises to be ‘Here for You’. To keep that promise and give a real meaning to that, they launched an innovative app called Get Cash which enabled people to get cash using their mobile without any plastic card.
Bank of New Zealand’s Emotionscan: create a utility, not advertising
Bank of New Zealand claimed to help customers to ‘Be Good with Money’, but there was nothing to start the conversation between the two parties. Until they created EmotionScan – an online experience that allows people to track their emotional responses to a variety of financial scenarios.
KBC Bank’s ’The Gap In The Market’: activating consumers works better than just telling a story
Small towns or districts might not offer the biggest market, but even a small community is likely to be missing some type of business from its infrastructure. KBC found these gaps, marked them and made it easier for entrepreneurs to meet real demand by starting a successful new business, in the right place.
Kotak Jifi: The first Twitter bank in the World
The banking industry has been slow to react to changes regarding digitalisation and the demands of Generation Y. Indian bank Kotak Mahindra decided to change that and launched Jifi - a first-of-its-kind fully integrated social bank account designed for the socially connected generation. Jifi integrates social media platforms with mainstream banking facilities, allowing users to access on-the-go information.
Advocard’s Angry Germans: How content marketing helped to sell a ‘boring’ insurance product
Insurance isn’t the most exciting topic for the majority of the public. Advocard has employed a traditional approach in its marketing initiatives. For ordinary people, insurance products are intangible, generic and it is really hard to tell them apart. So how could Advocard stand out?