One of the world’s most popular chocolate bars doesn’t need any further introduction in the Western world. But Hong Kong proved to be quite of a tough cookie for Snickers. Other brands were massively outspending their budget and in a category where staying on top of mind means everything, they needed to act fast. The result was a powerfully simple campaign where public figure slip-ups were turned into outdoor posters.
In 2015 McDonald's Romania had to face and interesting challenge - a Facebook group called Junimea. A bunch of millennials came together on a secret Facebook group and in the hopes of creating entertaining content, went on to troll the hell out of big brands on social media. Sounds like a PR disaster, right? Not for McDonald’s who realized that this is their chance to seize the moment and engage with a truly prospective audience.
For a long time McDonald’s has been trying to fight the negative rumours about the quality of their food. In order to prove to the Australian public that they have nothing to hide, they created a storytelling app which allowed users to track down the ingredients in their food in a fun and engaging way.
Rakhi is an important day in India for brothers and sisters, a day to express their love for each other and obviously a great excuse for buying chocolates. Every year, Cadbury tries to play a role in fortifying their relationship. Here’s the case about their campaign based on an idea to collect brothers’ wishes via social media and turn them into songs for sisters.
Nutella wanted to strengthen their community in Belgium. They needed an awareness campaign to revitalize their brand image and build stronger relationships with their customers in order to beat the sales erosion. They chose the personalization path and built a ’jar-label generating’ Facebook app.
Parents in Hong Kong would like to see their children as “global citizens” and show them the world. The best way to learn about the world is travelling, but this can, as we all know, be expensive! Wyeth Nutrition decided to help HK parents by creating a useful, educational app called ‘See the World at Home’.
Hellmann’s wanted to raise awareness of its brand and make consumers’ everyday cooking choices easier. They came up with an innovative idea to enhance the shopping experience and also to sell more mayonaise. The solution centred on the supermarket trolley itself, turning it into a high-tech Recipe Cart.
In order to fight competitors' falling prices, 7-Eleven's Slurpee needed to react fast and give consumers more value without compromising on price. So they created the “Slurpee Xpandinator” – a clip-on cup device designed to multiply the Slurpee experience – and built a highly successful campaign around it.
Burger King wanted to get away from its ‘beefy’ image and attract chicken lovers with new Chicken Burgers. For the launch of the new item, BK invited people to “Cheat on the Whopper” in a pop-up Motel BK. The campaign was built upon a mix of a real life events, traditional and digital advertising.
Mornings are hard for most of us. McDonald’s decided to give consumers a little morning pick-me-up and boost user engagement. They developed an app called Surprise Alarm which every morning gives its users a nice surprise to start off their day.