Finland’s Slot Machine Association supports non-profit organizations by raising funds through gaming operations. Despite their huge contribution, RAY’s initiatives are seriously lacking in publicity and mostly shadowed by pessimistic media. They decided to give daily media some well-needed positivity and created Humane News - an innovative alternative media platform exclusively for positive news.
With only 3,200 tigers left on our planet, WWF needed to knock on the hearts of Belgians in order to fight this devastating trend of further extinction. The challenge was to encourage passive Belgians to donate for a seemingly distant cause. They developed a clever online platform and a campaign around it, which in the end reached 1 out of 3 Belgians.
This campaign was inspired by yet another iPhone launch in Singapore. SingTel was running this launch and looking at the popularity of smartphones in the country – the sales promised to be huge. This is when they started to think: “If we took a bit of time and figure that every time we buy something new – what happens to the old device? How can we repurpose them?”
Memac Ogilvy Dubai was briefed to raise awareness of UN Women. They started to research the gender equality topic. The agency’s copywriter typed in some phrases into Google and found the results shocking. Enough evidence: the campaign was born. Emotionally captivating content at its best!
Can a public service announcement campaign promoting rail safety be fun and creative? Sure it can. Metro Trains’ ’Dumb Ways to Die’ has achieved near-legendary status in advertising circles and is Australia’s most awarded and talked about campaign in recent years.
SSE Riga has educated the brightest minds in the region for more than 10 years. However, even the best universities need financial aid and alumni donations have an essential role in this. To raise the participation rate of alumni, SSE Riga decided to use gamification strategy and created a donation competition.
The Organ Donor Foundation aims to address the critical shortage of organ donors in South Africa. They came up with a revolutionary awareness campaign, which connected organ donation with the topic of consumerism. The idea was to ‘sell’ fashion items in exchange for organ donations.
Save Our Sons is an Australian charity organization raising funds and awareness to help find a cure for Duchenne Muscular Dystrophy. They wanted to approach government, but first needed to gain the support of the public. The world’s first petition-signing robot – The Most Powerful Arm – was created.
In India, high-profile celebrities are big users of Twitter. They have millions of followers which gives them a reach far superior to other channels. However they are busy people and getting them to mention your initiative is a big challenge. However, we must not forget that there are times when they need extra publicity. So maybe a deal might be possible?…
In Seoul, a city with a population of more than 10 million, it’s easy to forget about these people who have left everything behind to make a better life in the South. That was the challenge UNHCR sought to address as a foundation for future tolerance and integration.