People visiting Stockholm often end up on the common tourist trails. Taxi Stockholm wanted to help tourists discover the real Stockholm, the real places Stockholmers visit. Every year Taxi Stockholm makes more than 8 million trips in Stockholm, all of which are tracked with GPS. By taking all the statistics and placing it on Google maps, they created an entirely new type of interactive tourist guide.
The average Briton consumes 175 cubes of sugar each week, often unwittingly. High sugar consumption is the leading cause of weight gain and its associated clinical issues, so Public Health England wanted to do something about it. They partnered with MEC and mysupermarket.co.uk to build the world’s first Sugar Accumulator – an online tool helping people to reduce their sugar intake by intervening at the point of purchase.
The Ministry for Foreign Affairs have taken extensive efforts to showcase Finland as a beautiful Nordic destination. Apart from the picturesque landscapes and Santa, Finland has a lot to offer in terms of digital infrastructure and modern living conditions. And when it comes to the people, Finns are an outrageously cool bunch. But how do you convince the global audience that Finland is so much more than Santa and Nokia?
Every year there are hundreds of buses taking children on holiday on Polish roads. Unfortunately many of the buses are old and pose a threat to young passengers. Polish Ministry of the Interior decided to create an app which enables parents to check the safety of the buses. To promote the app, a truly viral video was launched.
Can a public service announcement campaign promoting rail safety be fun and creative? Sure it can. Metro Trains’ ’Dumb Ways to Die’ has achieved near-legendary status in advertising circles and is Australia’s most awarded and talked about campaign in recent years.
In Seoul, a city with a population of more than 10 million, it’s easy to forget about these people who have left everything behind to make a better life in the South. That was the challenge UNHCR sought to address as a foundation for future tolerance and integration.
Read the story of how Singapore Economic Development Board used coffee and a piece of technological innovation to showcase Singapore as an innovative and useful place to build business connections.