Luxury goods

Automotive

One campaign, 1,000 ads: Beyond Utility by Lexus

In late 2014, Lexus was ready to introduce its first compact crossover into the US market and wanted to go beyond its competitors’ claims of just simple utility. They recognized the importance of hyper-targeting their potential customers, and, created over 1000 thirty-second unique clips.

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Automotive

Porsche Macan’s Blind Trade: launching a luxury car with the game

In 2014 Porsche launched a completely new SUV, the Porsche Macan. Porsche wanted to find a disruptive way to introduce the Macan and created a campaign that was based on the blind trade idea: do you dare to trade your car for ANY Porsche? (knowing that Porsche also makes bicycles?)

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Clothing

Hermès Tie Break: Mobile app for a luxury brand

The brand values remain constant, but times change. Luxury brands are embracing the reality of the new digital consumers. So is Hermès: with the objective of reaching the young male luxury consumers all over the world, the fashion brand took the mobile route with a new app named Tie Break.

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