BGH is an air conditioner brand from Argentina, a country with extremely hot climate during the summers. Buenos Aires’ cityscape is designed by skyscrapers which are practically being turned into ovens by direct sunlight. Proper air conditioning is a must in such conditions. BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created an innovative sunshine-hour based discount system.
Falck offers home security to Danish households. For a while, consumers had been bombarded by short term sales campaigns. Falck decided to take a more long-lasting approach and created a data-enriched online tool, which allowed users to take a closer look at the state of security in their neighborhood.
If Insurance wanted raise awareness about the increasing number of traffic accidents happening to children, ultimately offer a solution to the problem and consequently, increase the engagement and the brand liking for the brand. Their solution was a voice navigation app called Slow Down GPS. But it was not an ordinary GPS app – whenever the user reaches a child-dense area the navigation voice switches to a child’s voice.
DeVry Education Group is a fresh player in Brazil's education sector and students are more inclined towards prestigious universities. DeVry can’t compete with universities academically, but had a chance to outrun them with innovative communication: real and useful tools for young people.
How to connect rather boring real estate topic and a gripping TV series watched by millions? American real estate company Century 21 knows the answer: with a clever real-time digital stunt! The company capitalized on 'Breaking Bad' series finale and listed of Walter White's home for sale on Craigslist.
Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains. They learned that the store's main income comes from supplies, not from expensive tools. So they launched ToolPool, which works just like a carpool, but with tools. All they asked in return was to spread the message on Facebook.
Insurance isn’t the most exciting topic for the majority of the public. Advocard has employed a traditional approach in its marketing initiatives. For ordinary people, insurance products are intangible, generic and it is really hard to tell them apart. So how could Advocard stand out?