Tourism

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Taxi Stockholm’s ‘Taxi Trails’

People visiting Stockholm often end up on the common tourist trails. Taxi Stockholm wanted to help tourists discover the real Stockholm, the real places Stockholmers visit. Every year Taxi Stockholm makes more than 8 million trips in Stockholm, all of which are tracked with GPS. By taking all the statistics and placing it on Google maps, they created an entirely new type of interactive tourist guide.

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Tourism

Red Roof Inn: Turning Flight Cancellations into Hotel Reservations

In the midst of the harshest winter in decades, 2% to 3% of U.S. flights were cancelled every day. Red Roof Inn, with properties near some of the busiest airports in the country, was in prime position to capitalize on travelers’ misfortunes and outflank its competitors. So they created a clever search campaign, based on a custom-built flight-tracking technology and Big Data.

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Public service

Finland Emojis by Ministry for Foreign Affairs of Finland

The Ministry for Foreign Affairs have taken extensive efforts to showcase Finland as a beautiful Nordic destination. Apart from the picturesque landscapes and Santa, Finland has a lot to offer in terms of digital infrastructure and modern living conditions. And when it comes to the people, Finns are an outrageously cool bunch. But how do you convince the global audience that Finland is so much more than Santa and Nokia?

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Tourism

Lufthansa Apple Watch App

When the announcement came in 2014 that Apple was going to release a watch, no one quite knew what to expect. But Lufthansa, having been one of a handful of companies the tech giant had contacted directly with a request that they develop an app to launch in tandem with the wearable, had to figure it out quickly, and be ready to provide the most essential of services on the tiny device.

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Tourism

Send Your Facebook Profile to Cape Town: a campaign driven by envy

Cape Town is the most popular tourism destination in South Africa. However, there are undiscovered treasures, ‘off the beaten track’, which are unknown to most people visiting the city and don’t appear on travel sites or in Google. CT's official tourism agency decided to reveal some of the city’s ‘hidden treasures’.

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Tourism

Inspired by Iceland: turning citizens into brand ambassadors

When the Eyjafjallajokull volcano erupted in April 2010, tourism to Iceland plummeted. The country, with a population of only 325,000, needed to turn the tide of negative opinion quickly before the summer season. The power of people and their personal stories were used to rapidly change perceptions.

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Tourism

Johannesburg Zoo’s Live Tweeting Badger: cute animals (still) sell in the era of social media

Johannesburg Zoo didn’t have the resources to hire a social media expert and decided to fill the position by promoting from within. Specifically, they turned over their Twitter feed to BG - a resident of the and quite possibly the world’s first tweeting honey badger.

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Tourism

Schiphol Airport’s Destination Unknown: Marketing the Airport on Instagram

Amsterdam Airport Schiphol is determined to maintain its position as the #1 airport for Dutch travellers. Looking for something different than bombarding travellers with newsletters, Schiphol found a creative and engaging alternative - entertaining and educating online game called Destination Unknown.

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