Bonnington’s Irish Moss Flu Tracker

Bonnington’s Irish Moss decided to outsmart (or rather out-target) its competitors by developing a one-of-a-kind Flu Tracker. They analysed heaps of data on flu trends and weather conditions. They connected their trade desk with a trigger point to ensure all resources were invested as soon as influenza began to peak by region. As a result, the tracker allowed the brand to target people who were most likely to be sick or at a risk of becoming sick.

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