Volvo Trucks’ Live Test Series: a product demonstration in its most extreme form

Volvo Trucks is a global truck brand based in Sweden, owned by Volvo Group which is the world’s second largest manufacturer of heavy-duty trucks. Of course, Volvo Trucks is very much a B2B brand; some might say this sector rarely produces highly creative campaigns, but not in this case!

This case study article is for subscribed members only. Please log in or register to read more.

Log In Register