Kotak Jifi: The first Twitter bank in the World

The banking industry has been slow to react to changes regarding digitalisation and the demands of Generation Y. Indian bank Kotak Mahindra decided to change that and launched Jifi – a first-of-its-kind fully integrated social bank account designed for the socially connected generation. Jifi integrates social media platforms with mainstream banking facilities, allowing users to access on-the-go information.

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