Hindustan Unilever’s The Kan Khajura Station: Reinvention of the soap opera in the mobile age

It’s probably hard for us to even remember the time when our mobile phone had a single function: voice calling. But for millions, even a basic phone is a big luxury. And they make up a a high percentage of potential customers for FMCG brands. HUL took a bold initiative to reach this big target group via their basic (non-smart) mobile phones.

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