McDonald’s Romania’s #MecSaysHiToJunimea

In 2015 McDonald’s Romania had to face and interesting challenge – a Facebook group called Junimea. A bunch of millennials came together on a secret Facebook group and in the hopes of creating entertaining content, went on to troll the hell out of big brands on social media. Sounds like a PR disaster, right? Not for McDonald’s who realized that this is their chance to seize the moment and engage with a truly prospective audience.

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