BGH’s My Home is an Oven

BGH is an air conditioner brand from Argentina, a country with extremely hot climate during the summers. Buenos Aires’ cityscape is designed by skyscrapers which are practically being turned into ovens by direct sunlight. Proper air conditioning is a must in such conditions. BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created an innovative sunshine-hour based discount system.

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