One of the world’s most popular chocolate bars doesn’t need any further introduction in the Western world. But Hong Kong proved to be quite of a tough cookie for Snickers. Other brands were massively outspending their budget and in a category where staying on top of mind means everything, they needed to act fast. The result was a powerfully simple campaign where public figure slip-ups were turned into outdoor posters.
Café Amazon wanted to reinforce their image as the ‘traveller’s buddy’. They wanted to make sure that every driver reached their destination without an accident, so they came up with a solution, which would make a difference and also support coffee sales – a clever and effective mobile app.