Big Data

Taxi Stockholm’s ‘Taxi Trails’

People visiting Stockholm often end up on the common tourist trails. Taxi Stockholm wanted to help tourists discover the real Stockholm, the real places Stockholmers visit. Every year Taxi Stockholm makes more than 8 million trips in Stockholm, all of which are tracked with GPS. By taking all the statistics and placing it on Google maps, they created an entirely new type of interactive tourist guide.

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Red Roof Inn: Turning Flight Cancellations into Hotel Reservations

In the midst of the harshest winter in decades, 2% to 3% of U.S. flights were cancelled every day. Red Roof Inn, with properties near some of the busiest airports in the country, was in prime position to capitalize on travelers’ misfortunes and outflank its competitors. So they created a clever search campaign, based on a custom-built flight-tracking technology and Big Data.

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Bonnington’s Irish Moss Flu Tracker

Bonnington’s Irish Moss decided to outsmart (or rather out-target) its competitors by developing a one-of-a-kind Flu Tracker. They analysed heaps of data on flu trends and weather conditions. They connected their trade desk with a trigger point to ensure all resources were invested as soon as influenza began to peak by region. As a result, the tracker allowed the brand to target people who were most likely to be sick or at a risk of becoming sick.

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Falck’s Cause for Alarm: Predicting When the Burglars Will Break in to Your House

Falck offers home security to Danish households. For a while, consumers had been bombarded by short term sales campaigns. Falck decided to take a more long-lasting approach and created a data-enriched online tool, which allowed users to take a closer look at the state of security in their neighborhood.

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