Driven by the insight that 80% of car buyers now shop online, Volvo was planning a global transformation for its product range and overall marketing strategy. When launching the new model XC90, they decided to use the Oculus Rift technology and create a virtual launch for a virtual car.
In 2014 Porsche launched a completely new SUV, the Porsche Macan. Porsche wanted to find a disruptive way to introduce the Macan and created a campaign that was based on the blind trade idea: do you dare to trade your car for ANY Porsche? (knowing that Porsche also makes bicycles?)