One of the world’s most popular chocolate bars doesn’t need any further introduction in the Western world. But Hong Kong proved to be quite of a tough cookie for Snickers. Other brands were massively outspending their budget and in a category where staying on top of mind means everything, they needed to act fast. The result was a powerfully simple campaign where public figure slip-ups were turned into outdoor posters.
Rakhi is an important day in India for brothers and sisters, a day to express their love for each other and obviously a great excuse for buying chocolates. Every year, Cadbury tries to play a role in fortifying their relationship. Here’s the case about their campaign based on an idea to collect brothers’ wishes via social media and turn them into songs for sisters.