The Ministry for Foreign Affairs have taken extensive efforts to showcase Finland as a beautiful Nordic destination. Apart from the picturesque landscapes and Santa, Finland has a lot to offer in terms of digital infrastructure and modern living conditions. And when it comes to the people, Finns are an outrageously cool bunch. But how do you convince the global audience that Finland is so much more than Santa and Nokia?
During Christmas 2012, Tesco’s strategy included a special campaign for the stressful holiday season. They came up with a smart multichannel ‘Forget-Me-Not’ campaign in which Facebook and mobile messages were the key channels.