Football

Durex’ ‘Rocco Siffredi’s Vow of Chastity’

You would think that the World Cup and sex go great together. It’s a celebration of love, love for sports and love for people. However, statistics have proven the opposite. Sexual activity is reduced by 40% during the World Cup. Durex wanted to change that and bring attention back to sex and at the same time, express its support for the national team in a fun and quirky way.

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OptaPro: B2B content marketing success story

Here is a fascinating case study from a highly specialised, little understood industry which nevertheless has important lessons for marketers in other vertical sectors. A great B2B marketing project by London-based sports data company called Opta Sports.

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Foxtel Alert Shirt: Wearable technology in marketing

Australia’s largest subscription television broadcaster Foxtel has been serving loyal football fans for quite some time. When subscription fees were increased, they had to find a really creative way to convince fans to sign up for another season. They came up with an ambitious idea – a piece of wearable technology called Alert Shirt.

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