You would think that the World Cup and sex go great together. It’s a celebration of love, love for sports and love for people. However, statistics have proven the opposite. Sexual activity is reduced by 40% during the World Cup. Durex wanted to change that and bring attention back to sex and at the same time, express its support for the national team in a fun and quirky way.
Here is a fascinating case study from a highly specialised, little understood industry which nevertheless has important lessons for marketers in other vertical sectors. A great B2B marketing project by London-based sports data company called Opta Sports.
Australia’s largest subscription television broadcaster Foxtel has been serving loyal football fans for quite some time. When subscription fees were increased, they had to find a really creative way to convince fans to sign up for another season. They came up with an ambitious idea – a piece of wearable technology called Alert Shirt.