India

Kotak Jifi: The first Twitter bank in the World

The banking industry has been slow to react to changes regarding digitalisation and the demands of Generation Y. Indian bank Kotak Mahindra decided to change that and launched Jifi – a first-of-its-kind fully integrated social bank account designed for the socially connected generation. Jifi integrates social media platforms with mainstream banking facilities, allowing users to access on-the-go information.

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The Akanksha Foundation’s Message Barter

In India, high-profile celebrities are big users of Twitter. They have millions of followers which gives them a reach far superior to other channels. However they are busy people and getting them to mention your initiative is a big challenge. However, we must not forget that there are times when they need extra publicity. So maybe a deal might be possible?…

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