Oculus Rift

Volvo XC90 Virtual Launch

Driven by the insight that 80% of car buyers now shop online, Volvo was planning a global transformation for its product range and overall marketing strategy. When launching the new model XC90, they decided to use the Oculus Rift technology and create a virtual launch for a virtual car.

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Ume.net’s Living With Lag: Targeting a small Swedish town with the global viral campaign

Ume.net wanted to prove themselves as the best and fastest broadband provider in Umea – a Swedish city with a population of just under 100,000. They decided to run with the viral idea and used Oculus Rift to show people what living with lag looks and feels like.

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