Can a public service announcement campaign promoting rail safety be fun and creative? Sure it can. Metro Trains’ ’Dumb Ways to Die’ has achieved near-legendary status in advertising circles and is Australia’s most awarded and talked about campaign in recent years.
In Seoul, a city with a population of more than 10 million, it’s easy to forget about these people who have left everything behind to make a better life in the South. That was the challenge UNHCR sought to address as a foundation for future tolerance and integration.
Read the story of how Singapore Economic Development Board used coffee and a piece of technological innovation to showcase Singapore as an innovative and useful place to build business connections.