Public service

Metro Trains’ Dumb Ways To Die: the most awarded digital marketing work in 2013

Can a public service announcement campaign promoting rail safety be fun and creative? Sure it can. Metro Trains’ ’Dumb Ways to Die’ has achieved near-legendary status in advertising circles and is Australia’s most awarded and talked about campaign in recent years.

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UNHCR’s Invisible People: 3D printing draws attention to the refugees’ problems

In Seoul, a city with a population of more than 10 million, it’s easy to forget about these people who have left everything behind to make a better life in the South. That was the challenge UNHCR sought to address as a foundation for future tolerance and integration.

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