7-Eleven Slurpee Xpandinator: Ambient meets social

In order to fight competitors’ falling prices, 7-Eleven’s Slurpee needed to react fast and give consumers more value without compromising on price. So they created the “Slurpee Xpandinator” – a clip-on cup device designed to multiply the Slurpee experience – and built a highly successful campaign around it.

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