Snickers’ Hungry Slip-Ups

One of the world’s most popular chocolate bars doesn’t need any further introduction in the Western world. But Hong Kong proved to be quite of a tough cookie for Snickers. Other brands were massively outspending their budget and in a category where staying on top of mind means everything, they needed to act fast. The result was a powerfully simple campaign where public figure slip-ups were turned into outdoor posters.

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