Vodafone had a good offer for roaming. However, this doesn’t automatically make the product interesting or exciting. The key was to find something attractive about roaming to communicate this good news… Travelling! It is definitely something most people would consider enjoyable and desirable.
Johannesburg Zoo didn’t have the resources to hire a social media expert and decided to fill the position by promoting from within. Specifically, they turned over their Twitter feed to BG – a resident of the and quite possibly the world’s first tweeting honey badger.
Rakhi is an important day in India for brothers and sisters, a day to express their love for each other and obviously a great excuse for buying chocolates. Every year, Cadbury tries to play a role in fortifying their relationship. Here’s the case about their campaign based on an idea to collect brothers’ wishes via social media and turn them into songs for sisters.
In order to fight competitors’ falling prices, 7-Eleven’s Slurpee needed to react fast and give consumers more value without compromising on price. So they created the “Slurpee Xpandinator” – a clip-on cup device designed to multiply the Slurpee experience – and built a highly successful campaign around it.
The banking industry has been slow to react to changes regarding digitalisation and the demands of Generation Y. Indian bank Kotak Mahindra decided to change that and launched Jifi – a first-of-its-kind fully integrated social bank account designed for the socially connected generation. Jifi integrates social media platforms with mainstream banking facilities, allowing users to access on-the-go information.
Amsterdam Airport Schiphol is determined to maintain its position as the #1 airport for Dutch travellers. Looking for something different than bombarding travellers with newsletters, Schiphol found a creative and engaging alternative – entertaining and educating online game called Destination Unknown.
Burger King wanted to get away from its ‘beefy’ image and attract chicken lovers with new Chicken Burgers. For the launch of the new item, BK invited people to “Cheat on the Whopper” in a pop-up Motel BK. The campaign was built upon a mix of a real life events, traditional and digital advertising.
In India, high-profile celebrities are big users of Twitter. They have millions of followers which gives them a reach far superior to other channels. However they are busy people and getting them to mention your initiative is a big challenge. However, we must not forget that there are times when they need extra publicity. So maybe a deal might be possible?…
In order to celebrate its anniversary in South Africa in 2012, Volkswagen launched a Facebook game which challenged users to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed Street Quest gaming interface.
Insurance isn’t the most exciting topic for the majority of the public. Advocard has employed a traditional approach in its marketing initiatives. For ordinary people, insurance products are intangible, generic and it is really hard to tell them apart. So how could Advocard stand out?