Spikes

Mars Petcare’s ‘Pedigree Found’: Real-Time Lost Dog Campaign & App

The fear of losing your dog is universal to all dog owners. Pedigree knew that if a dog goes missing, every second counts. So they decided to help dog owners and together with Google created ‘Found’ – a mobile app to help find lost dogs in real-time.

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Gillette’s Scandal Shave: Unbranded and unplanned viral hit

In order to boost Gillette’s business in China, the brand and its agency decided it was time to try something new in its marketing. They came up with an orchestrated celebrity scandal and ‘leaked’ an unbranded ‘private’ home video of China’s national sweetheart Gao Yuanyuan.

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Silverline – Old Phones Give New Life: special apps for special people

This campaign was inspired by yet another iPhone launch in Singapore. SingTel was running this launch and looking at the popularity of smartphones in the country – the sales promised to be huge. This is when they started to think: “If we took a bit of time and figure that every time we buy something new – what happens to the old device? How can we repurpose them?”

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Foxtel Alert Shirt: Wearable technology in marketing

Australia’s largest subscription television broadcaster Foxtel has been serving loyal football fans for quite some time. When subscription fees were increased, they had to find a really creative way to convince fans to sign up for another season. They came up with an ambitious idea – a piece of wearable technology called Alert Shirt.

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