You would think that the World Cup and sex go great together. It’s a celebration of love, love for sports and love for people. However, statistics have proven the opposite. Sexual activity is reduced by 40% during the World Cup. Durex wanted to change that and bring attention back to sex and at the same time, express its support for the national team in a fun and quirky way.
Adidas came up with an innovative idea to put ‘real’ shopping into ‘window’ shopping by creating an interactive digital window concept that connects with consumers’ smartphones making it magically easy to shop at any time without an app or scanning various QR codes.
Here is a fascinating case study from a highly specialised, little understood industry which nevertheless has important lessons for marketers in other vertical sectors. A great B2B marketing project by London-based sports data company called Opta Sports.