Taxi Stockholm

Taxi Stockholm’s ‘Taxi Trails’

People visiting Stockholm often end up on the common tourist trails. Taxi Stockholm wanted to help tourists discover the real Stockholm, the real places Stockholmers visit. Every year Taxi Stockholm makes more than 8 million trips in Stockholm, all of which are tracked with GPS. By taking all the statistics and placing it on Google maps, they created an entirely new type of interactive tourist guide.

This case study article is for subscribed members only. Please log in or register to read more.

Log In Register