Technology

Loom’s Immersive Retail: the blending of digital and physical in retail

Loom, the multibrand fashion store in South Africa, needed to find something that would separate them from others and increase talkability and overall buzz to increase the stores’ retail traffic. The solution was to build a very advanced and a 24/7 interactive technology platform for Loom’s windows.

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Hellmann’s Recipe Cart: internet of things in a grocery store

Hellmann’s wanted to raise awareness of its brand and make consumers’ everyday cooking choices easier. They came up with an innovative idea to enhance the shopping experience and also to sell more mayonaise. The solution centred on the supermarket trolley itself, turning it into a high-tech Recipe Cart.

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Tunisie Telecom’s Keep Our Beaches Clean: Connecting the good and the bad

Tunisie Telecom wanted to highlight both its tech-performance and eco-responsibility. Mindshare Tunisia offered an innovative concept as a solution: convert kilograms of trash on the beaches into kilobytes of internet connection for beach-goers!

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UNHCR’s Invisible People: 3D printing draws attention to the refugees’ problems

In Seoul, a city with a population of more than 10 million, it’s easy to forget about these people who have left everything behind to make a better life in the South. That was the challenge UNHCR sought to address as a foundation for future tolerance and integration.

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