In 2014 Porsche launched a completely new SUV, the Porsche Macan. Porsche wanted to find a disruptive way to introduce the Macan and created a campaign that was based on the blind trade idea: do you dare to trade your car for ANY Porsche? (knowing that Porsche also makes bicycles?)
The Toyota RAV4 is a sport utility vehicle, ideal car for the adventurous: bikers, hikers, etc. As the typical RAV4 owner is spending most of his time outdoors it seemed pointless to rely on the online website. That’s why they decided to to bring the website to the outdoors.